Meșter Simpu
Handyman and installation services a few clicks away
The client
A company that deals with residential renovations and household services has set out to launch online. The company has been in this industry for more than 10 years but so far it has relied mainly on customers coming by reference from other customers.
The challenge
Being a business that provides 100% offline, its founders do not have the necessary knowledge to position themselves in the digital space. For this, the client asked for help in launching it online, for which he needed a “more digital” name, a presence both on the web and on social networks, together with a promotion strategy with the launch.
The solution
I found a friendly name that spoke the language of its audience. We have prepared a visual identity, ready to shout in this industry both now and in the future. A brand new website that gives its visitors a clear picture of the services offered and their costs. Easy to use by both site visitors and the marketing team that will promote it.
Brand Colors
I chose a set of modern and bright colors. Ready to capture the company’s public attention.
A simple and easy to remember name
To position the brand to the public of 20 to 50 year olds, a remarkable symbol was created. No extra elements, something that says we have what we need to finish your project. Easy to adapt to all digital and physical promotional materials.
The MeșterSimplu wordmark has been designed to be simple and effective in a wide range of applications – from the smallest use case on the website to the physical world. The wordmark uses a geometric font that represents the accuracy of the company’s work.
I created a content management system in WordPress, customized for flexibility.
I created a custom website using the WordPress CMS and Elementor page builder. Custom modules and sections allow the Simple Master marketing team to build new pages in minutes.
This new friendly environment has transformed the way Meșter Simplu uses his website. They can now produce new landing pages, articles, documents, and job postings, all on a single platform.
The results
In just 6 weeks from the start of the project, we successfully launched the new brand of Meșter Simplu and we integrated the services offered by them in a customized WordPress CMS environment
With the new architecture of the customer experience, the content strategy and the visual identity, Meșter Simplu will be able to expand its promotion channels and cover new areas for the provision of its services. They will also work on their goal of positioning themselves as the first handyman to be contacted by a resident of the cities of Ilfov and Bucharest.