Keeping Sodexo’s in-home care services in shape with the future

Building the Iteration 2 of the Amelis website

In 2018 Amelis had 13 agencies in France, in places like Paris, Bordeaux, Nice, etc, and was planning an expansion in the coming years. The digital team was making big efforts to update the content while the whole website was hard to mantain. On the user’s side, the forms were not intuitive and needed major improvements. One key aspect was to create the best experience possible for people requesting a free quote.

So, they asked us to create a code light WordPress website, with a clean UX design keeping permanently in mind the following objectives:

• Increase the number of leads
• Easier content-creation by the internal team
• A need for a user-friendly lead dashboard
• A clean redesign with a modern look

The client prepared a list of screens to be designed for the initial launch

We used Sketch and inVision to produce high fidelity prototypes based on the initial sketches provided by them.

High standards forms at the core of the website

The main lead capture form was designed from scratch and it’s successfully collecting users requests from 40+ custom built pages. Secondary forms were redesigned as well to meet the same high standards.

Stress-free page creation and content editing

We developed an easy way to create content using the WordPress CMS. We also build reusable components across the website to help the Amelis digital team work smarter. It’s easy now to create new pages and maintain the existing ones.

Building the 3rd iteration of the Amelis website

In 2019 Amelis had to prepare its website for a new business milestone (growing from 13 to 39 agencies in France). In the same time, following a market study the company decided to reposition its brand image. So, along with a pack of automations needed for the scale-up, there was a clear necessity to implement a new UI resulted after the rebranding.

This time we focused to meet the following objectives:

• Redesign the entire UI
• Prepare the website for scaling the number of agencies (at least 3x)
• Increase the importance of SEO to enhance the Inbound Marketing strategy
• Integrate custom imagery to reveal the profound human approach

Complete redesign of the website

Aligned with the new branding directions we created a modern UI which is highly distinguishable in its industry and appreciated by people who use the website.

Extra attention to custom imagery

People are for sure at the heart of every Amelis service. And we needed to reflect the human side of this company on the website as well, because they really go the extra mile for the physical and moral support of their customers (the elderly, people with disabilities or people returning home from hospitalisation).

Improved SEO to drive more organic traffic

For Amelis, the Inbound Marketing strategy is driven by the respect for their customers. It means to provide the correct information to all website’s visitors so they can make the best decisions when the time is right. We committed to respect the best SEO practices so more and more people could organically access the website’s qualitative content.